• 03Feb

    PR Trend in 2017

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    Impacted by SEO, social media and influencer marketing, there will be a significant growth in the PR industry in 2017.

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  • 10Jan

    How to Invite Tastemakers and Influencers for PR Event in China

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    Inviting KOLs such as tastemakers and influencers is very crucial for event PR in China. Specific process includes finding them, pitching them, and staying besties with them.

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  • 16Dec

    Growth and Trend of China's MICE Industry

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    Under the context of the hospitality industry, MICE is a rising star, which is estimated to be growing at a rate of 20% annually.

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