• 09Mar

    How to Work with KOLs in Chinese Market

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    KOLs are influencing Chinese consumer’ behaviors, so we should know how to work with KOLs in Chinese market.

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  • 12Jan

    The Change of Cross-border E-commerce in China

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    China is a key market for cross-border e-commerce business as it shifts to a consumption economy fueled by a growing middle class.

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  • 24Nov

    Online Public Relation in China

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    PR (Public Relations) can help improve the brand image and online PR campaign creates bigger influence with relatively lower costs.

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  • 25Jul

    Chinese Social Media: A Must for China Digital Marketing

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    Wechat and Weibo currently dominate Chinese social media landscape. In the last year or so, Wechat has surpassed Weibo in size and popularity, although, with its enormous user base, Weibo still remains a formidable force in the social media. While there are significant differences between the platforms, both Wechat and Weibo offer attractive opportunities for China’s marketing.

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  • 11Apr

    Trend of HTML5

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    It’s no doubt that HTML5 has been a hot topic in the front-end web development field for few years now and it has completely changed the way developers design web applications. From desktop browser to mobile APP, a new kind of language and new standards are strongly influencing various operating platforms.

    Tags: Mobile
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  • 06Apr

    Qunar’s Internal and External Problems due to the Joint Sanction of Airlines

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    Since October last year, news of Qunar.com, except for CEO Zhuang Chenchao’s personnel change, has barely been exposed in the public eyes after the combination of Qunar.com and Ctrip. At the beginning of this year, Qunar.com was in a dilemma, facing a difficult situation arising from problems of internal organizations and external partners. 8 airline companies were rejecting to continue cooperating with Qunar; meanwhile, CEO Zhuang Chenchao, CFO Zhao Jinlu, COO Peng Xiaomei and other senior executives submitted their resignation simultaneously; share price saw a slump of 17% and market value was shrinking.

    Tags: Qunar.com
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  • 24Mar

    The 5 Biggest Influencer Marketing Trends For 2016

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    Influencer marketing emerged seemingly overnight. Brands first started paying YouTubers for sponsorships a few years ago and now there are over half a dozen primary influencer marketing channels (YouTube, Instagram, blogs, Snapchat, Periscope, Twitter, Facebook).

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  • 29Feb

    4 Ways the On-demand Economy Will Evolve in 2016 (2)

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    From mobile wallets to new lending platforms, from buy buttons to one-touch payments, 2015 saw the world of digital commerce advance in innovation and increase in popularity. What does 2016 hold? Based on emerging technologies and industry trends, here are five predictions we see changing ecommerce in the coming year.

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