• 15Nov

    Content Marketing: How to Tell an Unforgettable Story

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    A master said: the essence of content marketing is to create bluffer. The content you generate, no matter whether it’s high quality or not, should be transmitted and shared by all means. When someone finishes reading your story and with skepticism shows no interest to take a second look at it, do you feel frustrated?    

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  • 29Oct

    Tips About Tencent Social Ad

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    On October 23, 2015, Tencent「Internet+Marketing」forum was held in Chongqing, with attendees from Tencent senior management, including Tang Daosheng(EVP), Lin Jinghua(Vice President), Luo Zheng( Ad GM). The forum focused on the discussion about digital marketing trends, pain points as well as solutions. The general agreement converged on the fact that social ad will lead trends in digital marketing in the coming years.    

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  • 27Oct

    How Can We Succeed in Marketing Without Sufficient Funds and Resources

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    Nowadays, the costs of a marketing strategy do not necessarily guarantee its successful outcome. Therefore, economic investments on a determined campaign do not promise an effective boost in sales or customers’ satisfaction. Branding through enormous capital resources is no longer a transmission strategy that fits the current Internet era, neither can its practical results be tested.    

    Tags: Marketing
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  • 26Oct

    Tencent Social Ad Announces New Trends in Ads’ Production

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    Tencent Global Partners has always enjoyed a strong reputation as been one of the leading agencies in digital marketing; its last announcement did nothing but confirm such statement.  3 DMP functions will be added to Tencent Social Ad, so as not only to enhance the efficiency of marketing but also to make the company one to look up to in the coming years.    

    Tags: Tencent ad
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  • 25Oct

    What Other Platforms Can Marketers Rely on if WeChat Loses Its Dominance?

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    Given the fact that WeChat’s PV is gradually declining, concerns rise regarding people’s willingness to rely on this platform as the only main source of information. As a consequence, experts do not exclude the possibility that WeChat may, in fact, disappear from the public eyes. If this would happen, it comes naturally to question ourselves on the social alternatives marketers could use in order to promote their brands.    

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  • 22Oct

    How to Position Community E-commerce

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    Before starting our analysis, we should remind ourselves that Community E-Commerce does not represent a new operating mode. On the contrary, it embodies an extension programme, which combines the features of traditional e-commerce and mobile commerce. It is a representation of community economy, marking the rise of a new commercial ideology.    

    Tags: E-commerce
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  • 20Oct

    Analysis of New Media Behaviors by the Old

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    A survey indicates that senior citizens in China have a strong preference for the use of new media. Statistics collected from Jinan and Jinhua in 2005, showed that 70 out of 121of elderly people, who had no previous knowledge of basic computer skills, would like to learn about surfing the net, constituting the 78% of the interviewed.      

    Tags: New Media
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  • 19Oct

    Reconsideration About Data Journalism in an Era of New Media

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    The appearance and development of data journalism has gradually changed the structure and pattern of news outlets in media. It follows a series question about the origins of data journalism and, considering its success in the media market, the reasons behind its upgrade to the current status. Moreover, concerns also rise about the potential difficulties linked to the use of data journalism. This article attempts to give a deep dive and detailed analysis to these questions.    

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  • 18Oct

    Recognition of Traditional Broadcasting in New Media Environment

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    In pace with the fast-change new media, broadcasting, as one of the traditional media, has an urgent need to understand the ever-changing media market, reconsider its self-judgment, and define their own market position or direction.    

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  • 14Oct

    7 Questions New Media Marketers Should Know

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    This is surely a fantatic era for internet users, especially because anything seems to be attainable.  However, despite all the excitement, marketers and professional internet users should reflect on the most valuable tools for their media and marketing strategies. New media campaigns need to be approached by a specific rationale which contains a precise objective. Here are the seven questions that can help you clarify your doubts.    

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