• 09Mar

    How to Work with KOLs in Chinese Market

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    KOLs are influencing Chinese consumer’ behaviors, so we should know how to work with KOLs in Chinese market.

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  • 03Feb

    PR Trend in 2017

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    Impacted by SEO, social media and influencer marketing, there will be a significant growth in the PR industry in 2017.

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  • 12Jan

    The Change of Cross-border E-commerce in China

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    China is a key market for cross-border e-commerce business as it shifts to a consumption economy fueled by a growing middle class.

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  • 10Jan

    How to Invite Tastemakers and Influencers for PR Event in China

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    Inviting KOLs such as tastemakers and influencers is very crucial for event PR in China. Specific process includes finding them, pitching them, and staying besties with them.

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