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Qunar’s Internal and External Problems due to the Joint Sanction of Airlines
0 CommentsSince October last year, news of Qunar.com, except for CEO Zhuang Chenchao’s personnel change, has barely been exposed in the public eyes after the combination of Qunar.com and Ctrip. At the beginning of this year, Qunar.com was in a dilemma, facing a difficult situation arising from problems of internal organizations and external partners. 8 airline companies were rejecting to continue cooperating with Qunar; meanwhile, CEO Zhuang Chenchao, CFO Zhao Jinlu, COO Peng Xiaomei and other senior executives submitted their resignation simultaneously; share price saw a slump of 17% and market value was shrinking.
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How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (2)
0 CommentsOn Nov.11, P & G invited super star Wang Kai(actor of Langyabang) and Zhang Yixing(member of Kpop group EXO) to promote two new products from OLAY and motivate consumers to follow OLAY online. All this through a series of activities, such as getting autographs from stars and taking photos with them or winning concerts’s tickets…fans who wish to have access to this would have to follow OLAY Flagship Store on social media first.
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How would you start marketing in 2016? (3)
0 CommentsIn 2016 content marketing is still protagonist in the media field. We should not only focus on content centric and on the opening up of the whole industry chain, but also carefully select the type and channels of content. Meanwhile, in order to make sure the effectively of content marketing on the brand, the sales strategy should be separated, so that content marketing could focus exclusively on building the brand’s image.
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Tencent Social Ad Announces New Trends in Ads’ Production
0 CommentsTencent Global Partners has always enjoyed a strong reputation as been one of the leading agencies in digital marketing; its last announcement did nothing but confirm such statement. 3 DMP functions will be added to Tencent Social Ad, so as not only to enhance the efficiency of marketing but also to make the company one to look up to in the coming years.
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What Other Platforms Can Marketers Rely on if WeChat Loses Its Dominance?
0 CommentsGiven the fact that WeChat’s PV is gradually declining, concerns rise regarding people’s willingness to rely on this platform as the only main source of information. As a consequence, experts do not exclude the possibility that WeChat may, in fact, disappear from the public eyes. If this would happen, it comes naturally to question ourselves on the social alternatives marketers could use in order to promote their brands.
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The Emerging Markets Group in China
0 CommentsWith the change of the mainstream consumer groups, the communicative influence of mass media, such as TV, has fallen. More and more people no longer watch TV programs, however, the price of TV devices has been raising sharply.
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The Fate of Chinese O2O
0 CommentsA lot of hotspots occur in the field of science and technology, the rumors say that the winter of technology is fermenting. Actually, not only in the domestic, but also in the silicon valley of United States, the bubble theory is spreading.
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WeChat Has Never Been Abandend in Spite of QQ MP's Impact
0 CommentsEven the beta test of QQ MP(Media Platform) has been launched last week, there’s no sign indicating that users amount of WeChat Official Accounts will be on the decline.
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QQ Media Platform: Tencent Alone Can Have a Good Command of Two Complementary Platforms
0 CommentsTencent is scheduled to launch the limited beta test of QQ Media Platform (mp.qq.com) from 2 PM to 6PM on September 16th.
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