Common Mistakes Made by Business on China’s Social Media Marketing

Social media marketing is to market a product or service via social media tools. Companies usually address several stakeholders through social media marketing, including customers, employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes implementation management, governance, scope and the establishment of a firm's desired social media culture. This requires marketers to incorporate user-generated content into their strategic approach.

However, there are some common mistakes made by business when doing China’s social media marketing.

1.    Jump into China’s social media marketing without a plan

The plan should be prepared on your current state and not let it dwindle. Besides, you need time investment, strategy and goals, as well as teams for interaction. You should do a media plan that is customized for China.

2.    Multiple profiles on social sites

This is another marketing trend, where a company has more than one profiles on sites like Facebook and twitter – all of which link to the main website. For one thing, having more than one profile is not legally right. For another, it’s a waste. This is important for China’s media.

3.    Very little interaction

In many cases, profiles have updates but no interactive conversation. If lacking of conversation with your clients and followers, you may face a decrease value of your social presence and you could barely build valuable relationships.

4.    No real followers

This is a big mistake – keeping an active page with lots of info but no real followers. This means you don’t really have virtual support from the followers and weakens the level of your social exposure. To avoid this, it’s important to target a slow but steady increase of real followers, which is also vital for China’s media.

5.    Automatically post link

Another mistake is automatically posting back-links to your website. Of course, automation reduces the load of your manual efforts, but a structure is needed and randomness doesn’t pay.

6.    Less visibility

There are various profiles that are extremely careful in a bid to be less aggressive and hence, end up going unnoticed.

7.    Bookmarking randomly

Social bookmarking is important. However, if you are bookmarking all sites and add their links to your website, with no real relevance between these sites and your business, then it’s not going to work well for your business.