2015 China Overview 中国社交媒体市场报告
Chinese
2015 China Overview 中国社交媒体市场报告概括了当前中国社交媒体用户的基础特征和社交媒体平台的使用行为和偏好。此外，该报告还给出了最流行的APP 排行。
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2015 China Overview 中国社交媒体市场报告
Summary
- 中国社交媒体的主流用户是90后，他们更喜欢看网络视频，而80后则热衷网络购物。70后则更倾向用社交媒体看新闻获取资讯。
- 中国移动网民平均每天打开和使用6-10个移动应用，而微信、QQ和微博是他们最常使用的社交媒体。网民在使用社交媒体时，更注重其“媒体”性质，即喜欢用它来看新闻和资讯，用它来分享心情和生活点滴，对“社交”的需求表现一般。
- 微信用户更年轻，日常使用频率更高，他们使用微信除了正常社交外，还通过微信来获取信息资讯和便利生活。
- 微博用户以男性略多，平均年龄高于微信。城市分布方面，以江浙沪及珠三角地区为主。
- BAT等互联网巨头旗下的各类APP主导了中国移动互联网市场。
- 移动社交：腾讯系两大产品远超竞品APP。
- 移动娱乐：腾讯、优酷和爱奇艺占据国内移动视频前三位置。酷狗音乐、QQ音乐、酷我音乐占据移动音乐APP前三。
- 移动新闻：腾讯、今日头条、网易新闻、搜狐新闻和凤凰新闻是移动新闻APP的TOP5。
- 移动旅游：去哪儿和携程于10月刚刚合并，成为中国最大的移动旅游APP。
- 移动电商：淘宝APP遥遥领先其他APP。
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