• 20Jan

    How to Assess Place Branding

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    Place branding has increasingly become an integral part of local and regional economic development strategies with the backdrop of global competition for business investment.

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  • 19Oct

    Reconsideration About Data Journalism in an Era of New Media

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    The appearance and development of data journalism has gradually changed the structure and pattern of news outlets in media. It follows a series question about the origins of data journalism and, considering its success in the media market, the reasons behind its upgrade to the current status. Moreover, concerns also rise about the potential difficulties linked to the use of data journalism. This article attempts to give a deep dive and detailed analysis to these questions.    

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  • 24Sep

    Way To Break Through Brand Marketing: Highly Tailor-made Strategy

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    In a digital world that is overwhelmed by promotional materials in various forms and content, how can marketers successfully advertise their products to the audiences in such a highly integrated global market? Find the answer in the article below.    

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  • 18Aug

    Review Small and Medium Size Enterprises’ Social Brand Marketing

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    In the social media era of brand marketing, we must put forward our solutions according to the brand strategies and adopt the social methods resort to the brand’s needs. Furthermore, socialized marketing is not only the social media marketing but the new media marketing integrated with the traditional media and other kinds of marketing.

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  • 13Jul

    FAB Rule Help You to Promote Your Brand

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    There is a FAB rule to direct you how to promote your brand. Have you ever heard about it? Following me, please!

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