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5 Ways to Localize Digital Marketing in China
0 CommentsMarketing with Chinese media has transformed greatly in these years. With the rising of WeChat and Weibo, cross-border marketing can successfully localize their digital marketing in China in 5 ways.
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Integration of Traditional Media with New Media: The Success of All Media Marketers
0 CommentsWith Chinese audiences becoming more and more savvy at mobile devices, media marketers should never forget to integrate new media marketing solutions with traditional media ones as traditional media still take the significant position nowadays in China.
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Weibo Marketing and WeChat Marketing are Adding Value for Brands
0 CommentsSina Weibo is one of the most popular social media channels in China, with more than 130,000 brands active (at the end of Feburary, 2012) such as Coca-Cola, McDonalds, Durex and LVMH. These companies are motivated to adopt Weibo marketing presence given it reportedly has over 500 million users. With such significant numbers of Chinese users, this platform becomes the ultimate medium for introducing new products to their followers and additionally offering followers VIP programs, incentives and discounts.
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Marketing in China? Never Ignore China Online Marketing
0 CommentsChinese Media consists primarily of television, newspapers, radio, and magazines. Since 2000, the Internet has also emerged as an important communications media which is under the supervision of Chinese republic. Hence, Chinese media landscape now has become increasingly comprehensive.
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