• 14Oct

    7 Questions New Media Marketers Should Know

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    This is surely a fantatic era for internet users, especially because anything seems to be attainable.  However, despite all the excitement, marketers and professional internet users should reflect on the most valuable tools for their media and marketing strategies. New media campaigns need to be approached by a specific rationale which contains a precise objective. Here are the seven questions that can help you clarify your doubts.    

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  • 27Sep

    Opportunities and Challenges of Traditional Print Media in the Era of Internet

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    Facing the impact of new media, traditional print media should resort to internet to elevate the transformation and upgrading, the profound integration with new media, the application of new technologies and finally find the new mode suit for itself.    

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  • 20Jul

    New-Media: the Media Which Talks with the New Generation

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    Different people have different view about the definition of new media, the general answer for new media are new platforms or channels. But the traditional media practitioners have superficial recognition of new media, which caused little effect for them to dealing with the impact for traditional media from new media.

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  • 12Jul

    Do You Really Know Media and Marketing in Digital Era

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    Now we have come into digital era, the decision-making procedure of consumers has also changed. But it does not mean that the traditional way has been out of date. We believe it means the traditional media should play its new role along with new media in this digital era.

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