-
Destination Marketing Tips Learnt from Tourism Australia
0 CommentsFor many destination marketers, Tourism Australia comes to their mind first when considering the best practice in destination marketing field. Australia has attracted 220,000 overseas visitors and contributed $74 million annually over the past five decades. In 2016, over eight million visitors a year spent $39 billion in the country. Australia’s success as a destination, to some extent, relies on its leading destination marketing. Below we have summed up some destination marketing tips that we learn from Tourism Australia.
Read More
-
Excellent Social Media Marketing Practices in China
0 CommentsGlobal brands have endeavored to play well in social media marketing in China. We hereby introduce some good cases for global marketers.
Read More
-
Something About Baidu SEM
0 CommentsBaidu SEM has been dominating the SEM market in China. To make an attempt on Baidu SEM marketing, one needs to get more knowledge about it, including the advantages and the preparation of Baidu SEM.
Read More
-
Baidu SEO: A Critical Strategy for China Digital Marketing
0 CommentsBaidu is the dominant search engine in China, and Baidu SEO is also a critical strategy for digital marketing. Four important aspects should be considered with regard to Baidu SEO.
Read More
-
How to Be a Successful Marketing Consultant?
0 CommentsTo achieve the companies' requirements and goals, the marketing consultant should have various skills and knowledge.
Read More
-
How Mizone Delivered a Remarkable Marketing Result during the Spring Festival Travel Peak
0 CommentsHow time flies! The first month of the lunar year has soon elapsed. Spring Festival marketing is also coming to an end. During the Spring Festival period, all brands have struggled to gain more social presence in the marketplace, yet it’s hard to get the attention in such a complex market. However, among various marketing cases during the festival season, a dark horse came out – Mizone!
Read More
-
Unveil the Truth of Crossover Marketing Led by Taxi-hailing Apps, like DiDi (1)
0 CommentsSummary: Nowadays, product is channel; product is marketing. Some taxi-hailing apps like DiDi, they are trying to obtain more market shares, not only linking itself to WeChat moment and WeChat Red Packet, but also develop more “secrets” behind it.
Read More
-
How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (3)
0 CommentsEven though Procter & Gamble (P&G) cut $700 million off their budget, they still remain the largest advertisers in the world, spending $8.2 billion in the fiscal year of 2015. When the traditional communication and selling systems were weakened simultaneously, how could P&G spend money to find their new young consumers?
Read More
-
How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (2)
0 CommentsOn Nov.11, P & G invited super star Wang Kai(actor of Langyabang) and Zhang Yixing(member of Kpop group EXO) to promote two new products from OLAY and motivate consumers to follow OLAY online. All this through a series of activities, such as getting autographs from stars and taking photos with them or winning concerts’s tickets…fans who wish to have access to this would have to follow OLAY Flagship Store on social media first.
Read More
-
How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (1)
0 CommentsEven though Procter & Gamble (P&G) cut $700 million off its budget, it still remains the largest advertiser in the world, spending$8.2 billion in the fiscal year of 2015. When the traditional communication and selling systems were simultaneously weakened, how could P&G spend money to find their new young consumers?
Read More
