• 20Oct

    Analysis of New Media Behaviors by the Old

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    A survey indicates that senior citizens in China have a strong preference for the use of new media. Statistics collected from Jinan and Jinhua in 2005, showed that 70 out of 121of elderly people, who had no previous knowledge of basic computer skills, would like to learn about surfing the net, constituting the 78% of the interviewed.      

    Tags: New Media
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  • 14Oct

    7 Questions New Media Marketers Should Know

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    This is surely a fantatic era for internet users, especially because anything seems to be attainable.  However, despite all the excitement, marketers and professional internet users should reflect on the most valuable tools for their media and marketing strategies. New media campaigns need to be approached by a specific rationale which contains a precise objective. Here are the seven questions that can help you clarify your doubts.    

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  • 28Sep

    Weibo Pushes Social Marketing Solutions to Break the Marketing Bottlenecks

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    On September 25, 2015, Chinese social media platform Weibo held a sharing conference in Beijing using “Micro Marketing, New Exploration ”as theme. It promotes a series of solutions to help enterprises to break marketing bottlenecks.    

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  • 23Sep

    The Fate of Chinese O2O

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    A lot of hotspots occur in the field of science and technology, the rumors say that the winter of technology is fermenting. Actually, not only in the domestic, but also in the silicon valley of United States, the bubble theory is spreading.    

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  • 22Sep

    离线数据成了数字营销中的黑马?

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    我们生活在大数据时代,营销者们经历数据如地震般的巨大冲击力。但是无论有多少关于网络行为的信息,无论分析起来多么的复杂,在线消费者只是大数据中的沧海一粟。    

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  • 22Sep

    WeChat Has Never Been Abandend in Spite of QQ MP's Impact

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    Even the beta test of QQ MP(Media Platform) has been launched last week, there’s no sign indicating that users amount of WeChat Official Accounts will be on the decline.    

    Tags: WeChat
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  • 21Sep

    社交媒体营销变现的过程有多长?

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    社交媒体营销是当前营销人员跨不去的坎,但其变现过程又是一个长线过程。那么,具体要多久呢?看看下面的文章,你也许会觉得自己运营社交媒体时缺了点耐心。    

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  • 21Sep

    Optimize APP Marketing in the Era of Mobile Internet

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    With the era of mobile Internet arriving unannounced, APP marketing highlights as a new way to increase the output of brand’s content and decrease the time and efforts spent.    

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  • 20Sep

    三大策略让你的社交媒体影响力翻倍

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    通常来说,社交媒体是一个非常耗时的挑战。如果你的生意仍在启动阶段,你可能会没有资源来完成你的社交媒体项目。所以我想分享一些策略,让你的社交媒体业务起到事半功倍的效果。这毫无疑问将提高你粉丝的参与度并且让你的业务更加多元化。    

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  • 20Sep

    Ten Advertising Values of Mobile Video Media

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    It’s meaningful for marketers to learn about the values a mobile video can bring, so that we can double the marketing results and generate more leads into the business.    

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