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Mobile Marketing Strategies for Hotels
0 CommentsAs mobile technology has become seamlessly integrated into our digital lives, switching between devices to access information on the move has become a common thing. For hotels, this means that investing in mobile marketing strategies is no longer optional, but a must.
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Digital Marketing Trends for Travel Industry in 2017
0 CommentsAccording to Statista, by 2019, the online travel industry is forecasted to grow to 762 billion U.S. dollars. Global marketers should bear in their mind that three important digital marketing trends will shape the travel sector in 2017.
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The Change of Cross-border E-commerce in China
0 CommentsChina is a key market for cross-border e-commerce business as it shifts to a consumption economy fueled by a growing middle class.
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How to Invite Tastemakers and Influencers for PR Event in China
0 CommentsInviting KOLs such as tastemakers and influencers is very crucial for event PR in China. Specific process includes finding them, pitching them, and staying besties with them.
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MICE Situation in China Market
0 CommentsChina is expected to be the most popular MICE destination, and “Green MICE” is the main trend of MICE industry in China market.
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China’s Advertising Market Entering a Transition Period
0 CommentsWith the recession of China’s economy, net advertising revenue grows slowly, but digital advertising spend is rising.
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Growth and Trend of China's MICE Industry
0 CommentsUnder the context of the hospitality industry, MICE is a rising star, which is estimated to be growing at a rate of 20% annually.
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Rapid Growth of Mobile Advertising in China
0 CommentsMobile advertising in China has soared with a market scale of $15.82 billion and made up 22.3% of total media ads spending in China in 2015.
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New Online Advertising Regulations Issued by Chinese Government
0 CommentsFrom September 1, “Internet Ad Interim Measures,” issued by the State Administration for Industry and Commerce of China will come into effect.
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Online Public Relation in China
0 CommentsPR (Public Relations) can help improve the brand image and online PR campaign creates bigger influence with relatively lower costs.
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