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Social Media Marketing in China
0 CommentsSocial media is broadly used in China that any global marketer should have some knowledge about social media in China.
Tags: Global Marketer Social Media Marketing Social Media Social Media Users Social Media Strategy Social Media Platform Weibo WeChatRead More
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Advantages and Process of Media Buying in China
0 CommentsMedia buying is vital for companies in China as it is one of the key parts in the whole advertising process in China market.
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The Status and Trend of China's Programmatic Media Buying
0 CommentsThe development of programmatic media buying in China has become very visible over the last few years. Programmatic buying promises Chinese advertisers dramatic improvements in terms of efficiency and targeting audience.
Tags: Programmatic Buying Chinese Advertiser Programmatic Advertising Mobile Advertising Real Time Bidding RTB BATRead More
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Rapid Growth of Mobile Advertising in China
0 CommentsMobile advertising in China has soared with a market scale of $15.82 billion and made up 22.3% of total media ads spending in China in 2015.
Tags: Mobile Advertising Media Ads Advertising Marketing Advertising China China Market Social Media Ads SpendingRead More
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New Online Advertising Regulations Issued by Chinese Government
0 CommentsFrom September 1, “Internet Ad Interim Measures,” issued by the State Administration for Industry and Commerce of China will come into effect.
Tags: Chinese Advertising Internet Advertising Online Advertising Advertising Regulation Social Media Weibo WeChatRead More
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China All Media, Dynamic With Opportunities
0 CommentsSince China all-media landscape is extremely dynamic and complex, crossborder marketers need to understand and adapt their China marketing strategies, along with their marketing plans to the ways that Chinese audience use China all-media today, especially in terms of Chinese digital marketing.
Tags: China Media Landscape Marketing Plan Chinese Digital Marketing China Marketing Strategies Chinese audience China All-mediaRead More
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WeChat or Weibo? Use Two Weapons Wisely
0 CommentsWeChat marketing and Weibo marketing is nowadays the two most popular social media marketing channels in China. How to make both marketing channels effectively, you have to fully understand them.
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Chinese Social Media: A Must for China Digital Marketing
0 CommentsWechat and Weibo currently dominate Chinese social media landscape. In the last year or so, Wechat has surpassed Weibo in size and popularity, although, with its enormous user base, Weibo still remains a formidable force in the social media. While there are significant differences between the platforms, both Wechat and Weibo offer attractive opportunities for China’s marketing.
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Trend of HTML5
0 CommentsIt’s no doubt that HTML5 has been a hot topic in the front-end web development field for few years now and it has completely changed the way developers design web applications. From desktop browser to mobile APP, a new kind of language and new standards are strongly influencing various operating platforms.
Tags: MobileRead More