• 14Oct

    7 Questions New Media Marketers Should Know

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    This is surely a fantatic era for internet users, especially because anything seems to be attainable.  However, despite all the excitement, marketers and professional internet users should reflect on the most valuable tools for their media and marketing strategies. New media campaigns need to be approached by a specific rationale which contains a precise objective. Here are the seven questions that can help you clarify your doubts.    

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  • 22Sep

    离线数据成了数字营销中的黑马?

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    我们生活在大数据时代,营销者们经历数据如地震般的巨大冲击力。但是无论有多少关于网络行为的信息,无论分析起来多么的复杂,在线消费者只是大数据中的沧海一粟。    

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  • 20Sep

    Ten Advertising Values of Mobile Video Media

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    It’s meaningful for marketers to learn about the values a mobile video can bring, so that we can double the marketing results and generate more leads into the business.    

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  • 15Sep

    Forms and Features of Multimedia Advertising in Internet Marketing

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    For business organizations, there is no doubt that Internet Marketing means more than a promotional channel, it is a shortcut towards successful branding and profitable operation. Therefore, for the purpose of entering the market in a steady and solid manner, a good understanding of forms and features of multimedia advertising is definitely a must for the marketers, so as to facilitate them to approach the target audience efficiently.    

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  • 13Sep

    Which Direction Shall Marketers Target at for Enhancing Mobile and Internet Advertising?

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    Mobile advertisement is no longer something new, but the trend of this field in the coming years is still there to be explored and discovered. On the basis of the current situation about mobile advertising industry, four directions in regard to the potential promotional platforms are highlighted with detailed analysis by the author, in an effort to direct the marketers to be an insightful decision-maker.    

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  • 10Sep

    The New Edition of China Advertisements Law: Things You Must Know When Doing Marketing in China

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    The New Edition of China Advertisements Law, which was seen as the most severe ads law in the history, issued in September 1st. Except making some rules of the product and service progress more precise, it also referred to the word ”spokesman” many times. As a big event in the ads circle, adman must make a research on those new laws.    

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  • 07Sep

    How to Embrace Mobile Marketing

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    Mobile internet is the most popular field currently. No other products can like smart phones penetrate into various of markets in such amazing speed. It is a great chance for marketer to contact their customers anytime with this new device.    

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  • 30Jun

    How to Do Marketing in the New Era of China Mobile Advertisement

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    Vivaki China Managing Director Chen Ji believes that although mobile advertising at present is still accounted for very low proportion of Internet advertising spending, less than 10%, but...

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