• 17Sep

    Microblog E-commerce VS WeChat E-commerce

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    In pace with the rising of E-commerce, this article is aimed at comparing the marketing effects of the two commonly used social platforms: Microblog and WeChat, so as to give further guidance to select the most appropriate and valuable online channels that benefit both the marketers and the suppliers.    

    Tags: Marketing
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  • 16Sep

    Marketing in a Personalized Way

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    Personalized business plays a more important role in a world that is bursting with innovative information and interactive networking. Under this circumstance, it is urgently required to perform a research on the personalized groups who are highly acceptable to the new things that are springing up in China, in a bid to facilitate the marketers to maximize the effect of marketing.    

    Tags: Marketing
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  • 10Sep

    A Guidance May Help Your Enterprise Do WeChat Marketing and Operation in China

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    There are several enterprises own their WeChat public accounts, with confusion together. Then how to do WeChat marketing exactly? May you’ll find answers as below.    

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  • 10Sep

    The New Edition of China Advertisements Law: Things You Must Know When Doing Marketing in China

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    The New Edition of China Advertisements Law, which was seen as the most severe ads law in the history, issued in September 1st. Except making some rules of the product and service progress more precise, it also referred to the word ”spokesman” many times. As a big event in the ads circle, adman must make a research on those new laws.    

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  • 09Sep

    Four Laws Help You Take a Mass of Users and Traffic from WeChat

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    Why some Apps tipped the social internet directly after entering the markets? What is the red dividend will provide from social internet? And how do we take a mass of traffic and users away from WeChat? There are four laws to answer these questions in a new book called Social Dividend2.0: Tipping immediately.  

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  • 08Sep

    How does Enterprise do Video Marketing?

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    The September 3rd's Anti- Japanese War military parade, on the one hand, shows China's strong national strength, but at the same time we found that in the live broadcast of some major event like this, the TV media is still the mainstream.  While the Internet video which has developed for ten years, always in a subordinate position.    

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  • 06Sep

    China Distributor Agreements: A Relatively Easy Way to Sell Your Products into China

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    For most American SMEs, getting their products into China and then marketing, selling and delivering them is a difficult and massive task. Using an experienced Chinese distributor or distributors is oftentimes the best way for these companies to accomplish these things.  

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  • 01Sep

    What's the Next Step of WeChat after Reaching 600 Million Users

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    Tencent second quarter earnings in 2015 showed that the monthly active users are over 600million. The simple growth number cannot meet the Tencent expectation of capital markets. But the $80billion valuation may not overestimate WeChat’s possibility in future.     

    Tags: WeChat
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  • 31Aug

    Four Important Things for Online Radios Have to Do to Attract Users

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    With the popularization of mobile internet, the traditional media markets are on the decline, TV, print media even broadcasting are included. But the prosperity of automobile industry brings the second chance for broadcasting’s development.  

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  • 30Aug

    Four Tips to Engage Chinese Social Media Users

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    Does your company relish the idea of tackling overseas markets? China has more than 618 million internet-connected citizens. China’s market is hungry for new exciting products that speak to China’s cultural sensibilities. But how can your company or organization reach Asia with effective social media marketing?

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