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Know More About Your Customers: China Social Media can do Great Help
0 CommentsTo success in China digital marketing, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc
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Something You Should Know About a Digital Marketing Tool in China
0 CommentsChinese people are much more social than Westerners. Among all the social media platforms, WeChat is one of the must-have if you want to succeed in your digital marketing campaign.
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Way To Break Through Brand Marketing: Highly Tailor-made Strategy
0 CommentsIn a digital world that is overwhelmed by promotional materials in various forms and content, how can marketers successfully advertise their products to the audiences in such a highly integrated global market? Find the answer in the article below.
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Building Segments for Digital Marketing
0 CommentsSmart segments and personas are wingmen in the flight toward personalized customer experiences and precise media and content targeting. Customers increasingly expect a personalized experience, yet many marketers feel their segmentation skills are lacking. They struggle to define realistic goals and build a useful data model to support segmentation and personas. It can be challenging for the business analyst to know which statistical approach to use, since there are so many options.
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Do You Really Know Media and Marketing in Digital Era
0 CommentsNow we have come into digital era, the decision-making procedure of consumers has also changed. But it does not mean that the traditional way has been out of date. We believe it means the traditional media should play its new role along with new media in this digital era.
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