-
Trend of HTML5
0 CommentsIt’s no doubt that HTML5 has been a hot topic in the front-end web development field for few years now and it has completely changed the way developers design web applications. From desktop browser to mobile APP, a new kind of language and new standards are strongly influencing various operating platforms.
Read More
-
Respiratory Rule for Content 1.0 Ver Telling you How to Do a Successful Social Ad (2)
0 CommentsIn the past, business owners usually had to pay ads according to the broadcasting time and the ad size; therefore, the creative space was quite limited and the ad was all about the product itself except for the interesting introduction. We can say that most of the creative ideas were inspired by real life, which can barely meet the ad demand.
Read More
-
Respiratory Rule for Content 1.0 Ver Telling you How to Do a Successful Social Ad (1)
0 CommentsIn the past, business owners usually had to pay ads according to the broadcasting time and the ad size; therefore, the creative space was quite limited and the ad was all about the product itself except for the interesting introduction. We can say that most of the creative ideas were inspired by real life, which can barely meet the ad demand.
Read More
-
8 Most Effective Way Accepted on Social Marketing
0 CommentsStorytelling marketing is the best content marketing method, as it can easily spread in the market. Everyone loves listening to a story and a good story can be remembered by heart. A product with a touching story can be successful in the market.
Read More
-
Travel "Online" to "Offline"
0 CommentsToday we'll talk about some tycoons of the travel business. For instance, Expedia has always bet on eLong which was bought by Ctrip just in one year; Qunar.com, which has always been highly considered by Baidu, still suffered great losses during last year; Finally, it comes to the end of three major forces. Ctrip does not even represent such a big winner, since Baidu won a place in this industry at no costs.
Read More
-
6 Major Trends of Content Marketing in 2016 (6)
0 CommentsContent marketing has become increasingly important in the era of "we-media". Supported by different case studies, this report is going to summarize the changes of content marketing in 2015 from 6 perspectives: source, value, theme, platform, presentation form and creator.
Read More
-
6 Major Trends of Content Marketing in 2016 (5)
0 CommentsContent marketing has become increasingly important in the era of “we-media”. Supported by different case studies, this report is going to summarize the changes of content marketing in 2015from 6 perspectives including: source, value, theme, platform, presentation form and creator.
Read More
-
6 Major Trends of Content Marketing in 2016 (4)
0 CommentsContent marketing has become increasingly important in the era of “we-media”. Supported by different case studies, this report is going to summarize the changes of content marketing in 2015 from 6 perspectives: source, value, theme, platform, presentation form and creator.
Read More
-
6 Major Trends of Content Marketing in 2016 (3)
0 CommentsContent marketing has become increasingly important in the era of “we-media”. Supported by different case studies, this report is going to summarize the changes content marketing has seen in 2015. Six factors will be taken into account: source, value, theme, platform, presentation form and creator.
Read More
-
6 Major Trends for Content Marketing in 2016 (2)
0 CommentsContent marketing has become increasingly important in the era of “we-media”. Supported by different case studies, this report summarizes the changes content marketing went through in 2015 from 6 perspectives including source, value, theme, platform, presentation form and creator.
Read More
-
6 Major Trends of Content Marketing in 2016 (1)
0 CommentsContent marketing has become increasingly important in the era of “we-media”. Supported by different case studies, this report is given to summarize the changes of content marketing in 2015 from 6 perspectives including source, value, theme, platform, presentation form and creator.
Read More
-
How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (3)
0 CommentsEven though Procter & Gamble (P&G) cut $700 million off their budget, they still remain the largest advertisers in the world, spending $8.2 billion in the fiscal year of 2015. When the traditional communication and selling systems were weakened simultaneously, how could P&G spend money to find their new young consumers?
Read More
-
How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (2)
0 CommentsOn Nov.11, P & G invited super star Wang Kai(actor of Langyabang) and Zhang Yixing(member of Kpop group EXO) to promote two new products from OLAY and motivate consumers to follow OLAY online. All this through a series of activities, such as getting autographs from stars and taking photos with them or winning concerts’s tickets…fans who wish to have access to this would have to follow OLAY Flagship Store on social media first.
Read More
-
How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (1)
0 CommentsEven though Procter & Gamble (P&G) cut $700 million off its budget, it still remains the largest advertiser in the world, spending$8.2 billion in the fiscal year of 2015. When the traditional communication and selling systems were simultaneously weakened, how could P&G spend money to find their new young consumers?
Read More
-
How would you start marketing in 2016? (4)
0 CommentsNowadays, enterprises of all fields scramble for leading digital marketing, which is a new marketing mode that integrates sales, CRM and data.
Read More
-
How would you start marketing in 2016? (3)
0 CommentsIn 2016 content marketing is still protagonist in the media field. We should not only focus on content centric and on the opening up of the whole industry chain, but also carefully select the type and channels of content. Meanwhile, in order to make sure the effectively of content marketing on the brand, the sales strategy should be separated, so that content marketing could focus exclusively on building the brand’s image.
Read More
-
How would you start marketing in 2016? (2)
0 CommentsBy reviewing the past 2015, it’s not hard to tell that digital marketing, driven by technology, is still booming, even if we are under a circumstance of economic downturn and limited advertising budget.By reviewing the past 2015, it’s not hard to tell that digital marketing, driven by technology, is still booming, even if we are under a circumstance of economic downturn and limited advertising budget.
Read More
-
How would you start marketing in 2016? (1)
0 CommentsIn 2015, technology remains the leading role shaping the world. However, some marketers feel confused about the current marketing environment. What did marketers gain after 2015 and where should they go in 2016?
Read More
-
What will happen on Big Data Marketing in 2016?
0 CommentsTwo big events happened on Big Data Marketing in late 2015. Tencent set up cooperation on Big Data with Dentsu Aegis Network and Group M respectively; the cooperation between top media platforms and two major media agencies, as a big step forward, breaks up the relatively isolated state of Big Data industry.
Read More
