Baidu SEO/SEM, Another Vital Method for Digital Marketing

11Jul

All company’s need is to be recognized in order to succeed, and the best way to do this is through search engine optimization. However, when looking to heighten corporate SEO in China, there are a few things need to be noticed. Although Google is a large percentage of the world’s favored search engine, this is not the case in China. Quite separately, only about 16% of Chinese internet users search the web via Google. Instead, the Chinese prefer to use the search engine Baidu. Baidu held around 78.3% of the 500 million users in China during the first quarter of last year (2012). This works out to around 391,500,000- now that is a huge number of potential customers and it would be almost foolish not to get involved.

When you start looking into the world of Chinese SEO. It is first vital to understand what keywords are going to be acknowledged and should be used on Baidu. In another word, Baidu SEO and Baidu SEM are very important for digital marketing. For international brand which will search market share in China, Baidu SEO and Baidu SEM are critical when comes to the cross border marketing. It is suggested that what is vital to is to make sure the same keywords on and off your website. Compared with SEO on Google, Baidu SEO is very special and hard. SEO on Baidu is generally more expensive because the duration of Baidu is longer and the competition is generally more intense than that on Google.

Also, another tip for making online marketing in China is always stay in tune with Chinese social media, like Weibo and Wechat. Sina Weibo is the Chinese equivalent of Twitter, and is as important as Twitter for company exposure. Much of Chinese digital marketing is made possible through forums like Sina Weibo and it is greatly important that you get yourself onto the site and start making your company’s voice heard.

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