Digital Marketing, A Key to Cross-Border Business


Nowadays, increasingly more brands are looking for the opportunities to globally promote their products and services as well as to better establish their business reputation and corporate images.

However, internationalization is never easy. For brands, learning to adapt their products and services to totally different markets is one thing. How to internationally enhance the brands’ cognition to the customers is another thing. No doubt, cross border marketing is critical in terms of helping brands to establish knowledge of target markets, to develop brand and marketing strategies based on business objectives and in-depth market research, analysis and insight as well as to enlarge market share with different marketing tools in different business phases.

International brands which are expecting more market share in China urgently need professional marketing solutions include market knowledge, competitor analysis, marketing plan, and media strategies. Hence, Chinese marketing company, especially those who are experts in cross border marketing and can make professional Chinese marketing plan will do great help for international brands.

Among all the marketing solutions, digital marketing becomes increasingly important. The key objective is to promote brands, build preference, engage with customers and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product, and brand marketing tactics, which mainly use the Internet as a core promotional medium. Digital marketing has developed quickly in China based on the fact that China has one of the world’s largest online communities. Chinese digital marketing has changed the marketing mix in China and the way marketers communicate. In order to ensure that marketing strategies are successful in China, it’s important to understand the shift of the media landscape, the trend of Chinese digital marketing, and the method of conducting integrated marketing plan in China. Currently, the four popular things about digital marketing in China include: the communication through social network websites; the development of IWOM; the success of e-commerce in China and the booming of APPS and APP-marketing.

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