This is an Era of “Internet Plus” Marketing

This is an era full of subversion, you do not overturn others, and others do that to you.

So far, traditional enterprises feel deep crisis because of the internet thinking mode. All of them are looking for a new breakthrough path. The concept of “traditional marketing is dead” comes along with the trend. What is traditional marketing? What is internet plus marketing? 
Internet+ marketing should have following features.

Costumers should be the leader but not the enterprises.
In the era filled with rich material, basic requirements are generally content, more and more customers are pursuing spiritual needs. They want to be respected, have more social communication and realize their values. It has changed a lot.

Similarly, the technology of creating value is changing profoundly. In the era of industrialization, The process of enterprises operation starts from marketing analysis, the producing, locating price. Finally, it is sold to customers. With the development of internet, the process is greatly simplified. In this process, marketing detection and marketing strategy are compressed into an order. Enterprises no longer occupy the main position in marketing but the customers occupy the absolute initiative. Enterprises only can produce according to the customers’ needs.

With the using of internet technology, it result in the simplifying of marketing process makes the reducing of cost, speeding up and the strengthening of precision. However, the marketing efficiency is improved. This is the advantage of internet marketing.

Customers may not be attracted by the enterprises’ marketing.
Marketing can be seemed as a cuisine, TV, broadcast, newspapers magazines and guideboards can be seen as seasoners. After the explosion of internet, more and more seasoners are added into the cuisine. The operator of marketing just chooses the suitable option for their customers. But the customers may prefer choosing the favor by themselves so that it may be the best time or the worst time.

The core of the internet marketing is the value of the marketing.
In the era of “internet plus” marketing, consumer group is divided by its values. Income does not judge too much as long as there are same values. Consumers will pay for the brand even they borrow money for others. The era of “internet plus” is a time of fans. No fans, no profits.
Establish the trust relationship with consumers.

The cost of establishing trust is more and more difficult. The trust from clients seems to be rare resources. The amount of fans decides how many people will be willing to publicize and promote for your brand.

In a word, no matter which era we are stay in, the core service and the value of products should be invariable. The changing things are the mode, methods and the tools. It is an upgrade and a revolution.