Four Laws Help You Take a Mass of Users and Traffic from WeChat

Why some Apps tipped the social internet directly after entering the markets? What is the red dividend will provide from social internet? And how do we take a mass of traffic and users away from WeChat? There are four laws to answer these questions in a new book called Social Dividend2.0: Tipping immediately.

Firstly, “short”, users’ time investment shorter makes tipping process easier.

On the surface, “short” means that people can enjoy a pleasant or solve some practical problems with the minimal times and costs. Most of cases in this book ask that entrepreneurs simplify the using process and lower the understanding threshold of contents, people can experience the entire procedure in relax.

Actually, this law demands that enterprises get out of the thinking mode whose start-point is themselves. It would be better to think and design products and activities from users’ perspective.

Secondly, “new”, the playing ways newer makes tipping speed quicker.

In current social internet environment, the question is that what are users’ appeal points with plentiful accounts, information and applications？ “New” particular emphasis on respond that what’s problem has been solved by the application. 

Therefore, the so-called “new” refers to status, rather than fresh playing ways, which means that users how to live and spend in the plentiful support condition. Making an accurate definition of people’s needs has turn to key points for businesses. Tipping consists of sharing rate (diffusion as virus) and conversion rate (everyone is a strong conversion node) will happen naturally. 

Thirdly, “good friend”, users put efforts more makes more influence to friends.

Users put their times into the high quality apps and services which admitted by their friends. People read rapidly in front of the flood information. Information will be abandoned without value, which appeared once and never showing again. 

A piece of information means something to users when it appeared in friends circle, cannot push people make decisions right now. It means a lot of things while this piece of information show up again and again in friends circle, leading people make decisions directly.

Fourth, “recession quickly”, shorter using times makes recession speed as quickly as possible.

Four laws affect each other, also reciprocal causation. Tipping quickly equal to recession quickly sometimes. The “recession quickly” restricts the first three laws.

In the development of social internet, there is a hidden line that in order to keep users staying longer, entrepreneur attempt to break through “recession quickly”, which restart users’ desires for new services. New services will tip events in turn, like a circulation. There are more opportunities behind tipping back. 

Nowadays, The four laws greatly influenced all aspects involved with the development of social internet. Everything is changing, brand communication, markets operation, product exploitation, company management or whatever else. Those prophets focus on “Tipping when entered social internet” unconditionally.