Something About Baidu SEM
Advantages of Baidu SEM
1. The search engines are the very effective closing channels. To put on with other channels together, the effect will be excellent.
2. The quality of the user is guaranteed, because search engines can lock the precise target user group according to the user's search intention.
4. The key words charge is according to click, not according to the number of key words in your account, and the display is also free of charge.
Quality score on Baidu
Baidu uses the CRI (Comprehensive Rank Index) to score the quality of its client’s Text ads. The CRI is influenced by the Bidding price multiplied by the Quality Score of the Advertiser. Quality Score is dependent on the CTR of the Text ads.
There are a couple of steps that you need to follow to create an account with Baidu.
2. You need to provide a translated Business Registration
3. You need to sign a contract with Baidu
4. You need to send a deposit of 10.6k RMY (600 RMY dedicated to the registration fee)
There are Authorized distributors that can help you set up your campaigns, otherwise you can deal directly with Baidu.
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