• 19Oct

    Reconsideration About Data Journalism in an Era of New Media

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    The appearance and development of data journalism has gradually changed the structure and pattern of news outlets in media. It follows a series question about the origins of data journalism and, considering its success in the media market, the reasons behind its upgrade to the current status. Moreover, concerns also rise about the potential difficulties linked to the use of data journalism. This article attempts to give a deep dive and detailed analysis to these questions.    

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  • 18Oct

    Recognition of Traditional Broadcasting in New Media Environment

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    In pace with the fast-change new media, broadcasting, as one of the traditional media, has an urgent need to understand the ever-changing media market, reconsider its self-judgment, and define their own market position or direction.    

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  • 14Oct

    7 Questions New Media Marketers Should Know

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    This is surely a fantatic era for internet users, especially because anything seems to be attainable.  However, despite all the excitement, marketers and professional internet users should reflect on the most valuable tools for their media and marketing strategies. New media campaigns need to be approached by a specific rationale which contains a precise objective. Here are the seven questions that can help you clarify your doubts.    

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  • 11Oct

    Cross-border marketing: facing up to the challenge

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    For many brands looking to internationalize, globalization has been a difficult process to adapt to. While it holds rich potential in business opportunities, expanding into new markets and territories can be fraught with challenges.

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  • 09Oct

    The Emerging Markets Group in China

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    With the change of the mainstream consumer groups, the communicative influence of mass media, such as TV, has fallen. More and more people no longer watch TV programs, however, the price of TV devices has been raising sharply.    

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  • 08Oct

    What “Travel Plus Internet” Will Bring to People?

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    Recently, the national government has been actively fostering the development and implementation of “travel plus internet”. Amongst others, people are interested to understand what will this new online travel device bring to our life? Will the mobile internet develop quickly? Will smart tourism become a new trend? I will, therefore, attempt an answer to the above questions.    

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  • 07Oct

    Weibo May Become the Main Field of Destination Marketing

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    Once upon a time, s social media marketing had a great reputation and the social platform such as Weibo once hit the new height fiercely. When different industries are carrying out a variety of social marketing campaigns, the travel industry is relatively low.    

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  • 29Sep

    Weibo’s Chance in the Field of Online Travel

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    Recent news is about Weibo moving into the field of travelling. With the more and more choices about travelling for users, as the biggest social media in China, it can use its content aggregation, sharing, communication advantages to involve into the travel industry.    

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  • 28Sep

    Weibo Pushes Social Marketing Solutions to Break the Marketing Bottlenecks

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    On September 25, 2015, Chinese social media platform Weibo held a sharing conference in Beijing using “Micro Marketing, New Exploration ”as theme. It promotes a series of solutions to help enterprises to break marketing bottlenecks.    

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  • 27Sep

    Opportunities and Challenges of Traditional Print Media in the Era of Internet

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    Facing the impact of new media, traditional print media should resort to internet to elevate the transformation and upgrading, the profound integration with new media, the application of new technologies and finally find the new mode suit for itself.    

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  • 24Sep

    Way To Break Through Brand Marketing: Highly Tailor-made Strategy

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    In a digital world that is overwhelmed by promotional materials in various forms and content, how can marketers successfully advertise their products to the audiences in such a highly integrated global market? Find the answer in the article below.    

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  • 24Sep

    势必影响你营销策略的10大营销趋势

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    了解世界上所发生的一切几乎是不可能的,在更微观的层面上来看,保持最新的趋势本身就是一件不小的任务。所以,如果你有时你发现时间不够用,我希望这篇文章可以提供一些援助。我列出的十大营销趋势,内容营销人员需要去考虑。  

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  • 23Sep

    制定你2016年的营销计划

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    如果你还没计划你在2016年的设计潮流,你可能就会被这场游戏被排除在外。无论你是营销者或是消费者,计划是确保未来一年成功的重要保证。这个博客将给予你一些建议,有助于解决一些关于B2B和营销者与顾客之间的问题。    

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  • 23Sep

    The Fate of Chinese O2O

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    A lot of hotspots occur in the field of science and technology, the rumors say that the winter of technology is fermenting. Actually, not only in the domestic, but also in the silicon valley of United States, the bubble theory is spreading.    

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  • 22Sep

    离线数据成了数字营销中的黑马?

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    我们生活在大数据时代,营销者们经历数据如地震般的巨大冲击力。但是无论有多少关于网络行为的信息,无论分析起来多么的复杂,在线消费者只是大数据中的沧海一粟。    

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  • 22Sep

    WeChat Has Never Been Abandend in Spite of QQ MP's Impact

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    Even the beta test of QQ MP(Media Platform) has been launched last week, there’s no sign indicating that users amount of WeChat Official Accounts will be on the decline.    

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  • 21Sep

    社交媒体营销变现的过程有多长?

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    社交媒体营销是当前营销人员跨不去的坎,但其变现过程又是一个长线过程。那么,具体要多久呢?看看下面的文章,你也许会觉得自己运营社交媒体时缺了点耐心。    

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  • 21Sep

    Optimize APP Marketing in the Era of Mobile Internet

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    With the era of mobile Internet arriving unannounced, APP marketing highlights as a new way to increase the output of brand’s content and decrease the time and efforts spent.    

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  • 20Sep

    三大策略让你的社交媒体影响力翻倍

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    通常来说,社交媒体是一个非常耗时的挑战。如果你的生意仍在启动阶段,你可能会没有资源来完成你的社交媒体项目。所以我想分享一些策略,让你的社交媒体业务起到事半功倍的效果。这毫无疑问将提高你粉丝的参与度并且让你的业务更加多元化。    

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  • 20Sep

    Ten Advertising Values of Mobile Video Media

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    It’s meaningful for marketers to learn about the values a mobile video can bring, so that we can double the marketing results and generate more leads into the business.    

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