2015 China Overview 中国奢侈品市场报告
Chinese
2015 China Overview 中国奢侈品市场报告提供了2015中国奢侈品市场规模、奢侈品购买意愿和偏好等数据，此外，该报告探究了中国消费者购买奢侈品牌的预算和原因。
Download:
2015 China Overview 中国奢侈品市场报告
Summary
- 2014年中国内地奢侈品市场第一次未实现增长，政府反腐倡廉工作的落实和经济增速放缓加剧了这一现象。但是未来，仍有90%的奢侈品现有用户会在2015年继续购买奢侈品，但是消费更趋于理性。
- 在中国消费者眼中，购买奢侈品时，他们最关注货真价实、客户服务和精湛工艺这三点。国内游客最常去机场免税店去购买奢侈品，但是通常还是比较青睐于自己去海外专卖店自行购买奢侈品。
- 腕表、服饰鞋履、箱包皮具等作为自用消费，购买相对更普遍；而化妆品以及珠宝首饰的礼品消费情况则相对更高。高档红酒/ 洋酒则是自用送礼两相宜。
Preview
China Marketing Agency
Based on the deep insights of Chinese markets, our marketing services will help to expand your business in China.
-
China All-media Marketing
Beyond Summits Ltd is a leading all-media China marketing agency, offering one-stop total marketing solutions.
-
CROSS-BORDER MARKETING & GLOBAL MARKETING
Helping you connect your brands with international consumers & clients.
-
CHINA DIGITAL MARKETING, SOCIAL MARKETING & MOBILE MARKETING
We’re a leading digital, social and mobile marketing agency in China.
-
CHINA ADVERTISING & MEDIA BUYING
As the leading advertising agency, offering professional services of global media buying, advertising creative and production.
-
DESTINATION MARKETING & DESTINATION BRANDING
Providing professional services of destination marketing & branding to both international and China domestic destinations
-
MICE
We offer MICE services from venue finding, hotel accommodation to the complete management of your event.
-
Event & PR
We offer comprehensive services of online and offline event, EPR and TPR.
-
China Marketing Consultant
Providing Chinese consumer insight, China market research and China marketing strategy consulting services