2016 China Market Overview – Print
English
In recent years, China’s newspaper has saw a sharp downward trend. The number of newspaper’s readers and advertising revenue were dropping. Certainly, with the backdrop of shrinking traditional print industry, all periodical firms have been faced with the serious issues on the decrease of circulation and advertising revenue.
Download:
2016 China Market Overview – Print
Summary
- In recent years, China’s newspaper has saw a sharp downward trend. The number of newspaper’s readers and advertising revenue were dropping. According to incomplete statistics, about 10 famous newspaper were caused to cease publication in 2014, and this number expanded to 30 in 2015.
- In the end of 2015, China’s renowned fashion periodical “Rayli Fashion” announced to shut down the business in China. Certainly, with the backdrop of shrinking traditional print industry, all periodical firms have been faced with the serious issues on the decrease of circulation and advertising revenue.
Preview
China Marketing Agency
Based on the deep insights of Chinese markets, our marketing services will help to expand your business in China.
-
China All-media Marketing
Beyond Summits Ltd is a leading all-media China marketing agency, offering one-stop total marketing solutions.
-
CROSS-BORDER MARKETING & GLOBAL MARKETING
Helping you connect your brands with international consumers & clients.
-
CHINA DIGITAL MARKETING, SOCIAL MARKETING & MOBILE MARKETING
We’re a leading digital, social and mobile marketing agency in China.
-
CHINA ADVERTISING & MEDIA BUYING
As the leading advertising agency, offering professional services of global media buying, advertising creative and production.
-
DESTINATION MARKETING & DESTINATION BRANDING
Providing professional services of destination marketing & branding to both international and China domestic destinations
-
MICE
We offer MICE services from venue finding, hotel accommodation to the complete management of your event.
-
Event & PR
We offer comprehensive services of online and offline event, EPR and TPR.
-
China Marketing Consultant
Providing Chinese consumer insight, China market research and China marketing strategy consulting services