2016 China Market Overview 户外媒体
Chinese
中国的户外媒体发展十分迅速，它也是继电视、网络媒体之后的第三大广告媒体。户外广告由过去较为单一的路牌、喷绘广告发展到今天的户外广告电子显示屏、楼宇内数字标牌等多种形式。
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2016 China Market Overview 户外媒体
Summary
- 近几年来，我国的户外媒体发展十分迅速，它也是继电视、网络媒体之后的第三大广告媒体。
- 从类型上看，户外广告由过去较为单一的路牌、喷绘广告发展到今天的户外广告电子显示屏、楼宇内数字标牌等多种形式，可见传统媒体不管是电视、还是户外的，不跟上互联网的话，肯定会被社会潮流趋势所抛弃。
- 就户外广告市场发展的整体而言，大部分还是集中在北、上、广等一线城市，而随着一二线市场饱和与三线市场媒体的扩充，媒体渠道将进一步下沉。户外广告企业数量的不断增加，户外广告资源量也将被急剧“稀释”，市场竞争更加残酷。
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