China's inbound tourism market grew steadily in 2015 with higher quality products and services.
In 2017, some traditional marketing strategies will continue to work well for the brands while a few new tactics will also be of great values.
In many ways, social media has changed the travel industry.
Some crucial factors should be taken into considerations seriously when you are doing global marketing.
Today, tourism industry is one of the many industries that are greatly impacted by digital marketing.
Marketing in China is vital, so you need to build your brand image and brand validation for the ultimate purpose of increasing sales.
Today, excellent PR practices may give your business best returns with a relatively small amount of marketing budget.
There are a number of effective tools at disposal to facilitate media buying.
Digital marketing has become a necessary way to make a brand voice heard by the mass audience, hence is highly required by any type of business.
A digital marketing consultant can assist you in many different ways to help you achieve your goals, including more traffic, leads, and sales.
SEO strategies and investments are becoming increasingly important in China in 2017.
These are a few mobile marketing trends that can be expected to see in 2017.
Destination marketers and managers are facing the challenges and opportunities in destination branding.
KOLs are influencing Chinese consumer’ behaviors, so we should know how to work with KOLs in Chinese market.
Programmatic ad buying is estimated to grow faster than any other means of digital ads buying in 2017.
In advertising management, media buying mainly refers to the procurement of media inventory.
A good marketing consultant is important for improving business, but how to become an excellent marketing consultant for your clients?
In 2017, the growth of China’s advertising market will continue to outpace other large international markets.
Digital marketing trend in China is very different from what in the US and Europe.
A few things you should keep in mind when you improve your global marketing strategy.