• 13Sep

    Which Direction Shall Marketers Target at for Enhancing Mobile and Internet Advertising?

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    Mobile advertisement is no longer something new, but the trend of this field in the coming years is still there to be explored and discovered. On the basis of the current situation about mobile advertising industry, four directions in regard to the potential promotional platforms are highlighted with detailed analysis by the author, in an effort to direct the marketers to be an insightful decision-maker.    

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  • 10Sep

    A Guidance May Help Your Enterprise Do WeChat Marketing and Operation in China

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    There are several enterprises own their WeChat public accounts, with confusion together. Then how to do WeChat marketing exactly? May you’ll find answers as below.    

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  • 09Sep

    Four Laws Help You Take a Mass of Users and Traffic from WeChat

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    Why some Apps tipped the social internet directly after entering the markets? What is the red dividend will provide from social internet? And how do we take a mass of traffic and users away from WeChat? There are four laws to answer these questions in a new book called Social Dividend2.0: Tipping immediately.  

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  • 08Sep

    How does Enterprise do Video Marketing?

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    The September 3rd's Anti- Japanese War military parade, on the one hand, shows China's strong national strength, but at the same time we found that in the live broadcast of some major event like this, the TV media is still the mainstream.  While the Internet video which has developed for ten years, always in a subordinate position.    

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  • 07Sep

    How to Embrace Mobile Marketing

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    Mobile internet is the most popular field currently. No other products can like smart phones penetrate into various of markets in such amazing speed. It is a great chance for marketer to contact their customers anytime with this new device.    

    Tags: Strategy
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  • 06Sep

    China Distributor Agreements: A Relatively Easy Way to Sell Your Products into China

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    For most American SMEs, getting their products into China and then marketing, selling and delivering them is a difficult and massive task. Using an experienced Chinese distributor or distributors is oftentimes the best way for these companies to accomplish these things.  

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  • 27Aug

    PR Director of JD.com : How to Overturn E-marketing

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    E-marketing is embracing a new era. Under this new background, we can’t stay in the front if we still follow the traditional marketing way, let alone hit the users. How should we deal with it? I think there are seven key words are extremely pivotal.  

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  • 27Aug

    Some Opinions about UGC Products

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    The core of UGC products is content, after much accumulation, letting high-quality platform find the user and letting user find the interesting content, which is the important way of guarantee users’ stickiness. UGC products are not too complicated, but it is hard to master the products’ core capability.  

    Tags: UGC
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  • 25Aug

    Mistakes You Must Avoid When Marketing Through Social Media in China

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    A fatal mistake easily made by marketers is 80% propagation and 20% planning. It does not mean the allocation of time, but the level of paying attention to. So far, more time is spent on creativity, but planning is still need to be focused on.

    Tags: Marketing
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  • 23Aug

    Target Marketing on New WeChat Ads Platform

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    To the advertisers for the medium and small size enterprises, the WeChat open some oriental functions. As far as I known, there are only some basic orientations like city, sex, age, phone system and so on. With the further operation, its functions must be more abundant. People familiar with the function, oriental accurate choice almost decides the cost of the advertisement. How much will waste and how much will earn back is quite clear to them.

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