• 27Aug

    PR Director of JD.com : How to Overturn E-marketing

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    E-marketing is embracing a new era. Under this new background, we can’t stay in the front if we still follow the traditional marketing way, let alone hit the users. How should we deal with it? I think there are seven key words are extremely pivotal.  

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  • 27Aug

    Some Opinions about UGC Products

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    The core of UGC products is content, after much accumulation, letting high-quality platform find the user and letting user find the interesting content, which is the important way of guarantee users’ stickiness. UGC products are not too complicated, but it is hard to master the products’ core capability.  

    Tags: UGC
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  • 26Aug

    Five Truths and Misconceptions about Social Media in China

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    If you ever played a game of Chinese Whispers then you’ll know a message inevitably gets distorted as it travels. 

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  • 25Aug

    Mistakes You Must Avoid When Marketing Through Social Media in China

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    A fatal mistake easily made by marketers is 80% propagation and 20% planning. It does not mean the allocation of time, but the level of paying attention to. So far, more time is spent on creativity, but planning is still need to be focused on.

    Tags: Marketing
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  • 24Aug

    What is the Most Important in Social Networking Services

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    “Three Low Group” means the people whose education, age and income are low. Although this situation is vulgar, according to the current situation, it is necessary to analyze the “three low” if Weibo wants to realize breaking through.

    Tags: SNS
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  • 23Aug

    Target Marketing on New WeChat Ads Platform

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    To the advertisers for the medium and small size enterprises, the WeChat open some oriental functions. As far as I known, there are only some basic orientations like city, sex, age, phone system and so on. With the further operation, its functions must be more abundant. People familiar with the function, oriental accurate choice almost decides the cost of the advertisement. How much will waste and how much will earn back is quite clear to them.

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  • 20Aug

    The New Tendencies of Social Marketing

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    The marketing strategy has changed with the popularization of mobile internet. There are three new tendencies of social marketing that you must have to know.      

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  • 20Aug

    How to Make Viral Marketing

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    You do not know which event can be used as great marketing. But you need to do every day. The article only costs half an hour and the suitable released time makes it a great success. Your effort will finally pay you back.

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  • 19Aug

    This is an Era of “Internet Plus” Marketing

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    No matter which era we are stay in, the core service and the value of products should be invariable. The changing things are the mode, methods and the tools. It is an upgrade and a revolution.

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  • 18Aug

    Review Small and Medium Size Enterprises’ Social Brand Marketing

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    In the social media era of brand marketing, we must put forward our solutions according to the brand strategies and adopt the social methods resort to the brand’s needs. Furthermore, socialized marketing is not only the social media marketing but the new media marketing integrated with the traditional media and other kinds of marketing.

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