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How Does Fans Economy Change Products?
0 CommentsMany people such as superstars, personages and political figures have a lot of loyalty fans. Now the author prefers to take communities and fans as a social capital produced by internet, which includes brand values but has more value than brand itself, and, obviously, it will change the cost structure of products.
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How to Do Marketing Under the Big Data Area
0 CommentsNowadays, we all feel that the big data area is coming, but this is only a hazy feeling. For marketers, how to reflect the marketing management value, how to realize marketing innovation, are the questions deserve their notices. At least you can pay attention to the follow contents.
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15 Mind-Blowing Stats About Content Marketing
0 CommentsWe've all been to marketing conferences where at least one executive gets on stage and declares, "Content is king." For good reason. The industry is finally at a point where every marketer understands the value of great content.
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Key Research Insights For B2B Marketers
0 CommentsEarlier this year, Econsultancy and Adobe surveyed more than 800 global B2B digital marketing professionals in order to understand the key priorities, trends, and challenges for B2B digital marketing. Those results have been gathered in “B2B Digital Trends 2015” giving marketers an unprecedented look at the unique characteristics of B2B vs. B2C and provides insights into variations among the largest subsectors within B2B.
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Aggregation Theory
0 CommentsThe value chain for any given consumer market is divided into three parts: suppliers, distributors, and consumers/users. The best way to make outsize profits in any of these markets is to either gain a horizontal monopoly in one of the three parts or to integrate two of the parts such that you have a competitive advantage in delivering a vertical solution.
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How to Do All-Media Promotion?
0 CommentsNo matter for a new brand, an old brand or a famous brand, promotion is always of vital importance. We could divided it into three parts: ocean, land and sky.
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