• 29Jun

    The Rise of Live-streaming in China

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    Live-streaming is gaining more popularity in China, especially in small or remote cities.

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  • 11May

    Trend of OOH Advertising in China

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    The reach rate of OOH ads was the highest among all kinds of ads in China, approaching and attracting Chinese audience every day.

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  • 05Aug

    WeChat or Weibo? Use Two Weapons Wisely

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    WeChat marketing and Weibo marketing is nowadays the two most popular social media marketing channels in China. How to make both marketing channels effectively, you have to fully understand them.

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  • 22Nov

    New Media Trend and Marketing Value in China in the Next Decade

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    In the next decade, China’s consumer structure will be undergoing great changes, featuring 500 million consumers from the 80s, 90s or even 00s generations. Therefore, enterprises that spot the features of these consumer groups will have an opportunity to make a difference in the future’s competitive market.    

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  • 20Aug

    The New Tendencies of Social Marketing

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    The marketing strategy has changed with the popularization of mobile internet. There are three new tendencies of social marketing that you must have to know.      

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