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2017 CHINA MEDIA OVERVIEW – INTERNET

English

The number of Chinese netizens as well as the popularity of Internet have continued to show a upward trend in 2017

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2017 CHINA MEDIA OVERVIEW – TV

English

In the past decade, TV media’s coverage rate tended to be saturated, approaching 99%. However, in the last five years, the per capita television watching time of Chinese viewers has been getting shorter and shorter. In the first half of 2017, the per capita daily television watching time was only 144 minutes.

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2017 CHINA MEDIA OVERVIEW – PRINT MEDIA

English

According to statistics, from 2011 to 2016, with the increasing penetration of digital media, the reading rate of Chinese newspapers continued to decline, falling to 39.7% in 2016, and the overall reading rate of periodicals also decreased.

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2017 CHINA MEDIA OVERVIEW – RADIO

English

In 2016, China’s radio reach rate dropped slightly, at 59.5%. It can be seen from the proportion of the entire listening volume that the listening time at home became shorter and shorter, while the listening time in the car increased.

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2017 CHINA MARKET OVERVIEW – AUTOMOBILE

English

In 2016, China’s automobile market apparent consumption increased with rebounding growth rate.Affected by factors such as purchase tax preferential policies, China’s auto production and sales volume also broke records in 2016, ranking first in the world for eight consecutive years.

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2017 CHINA MARKET OVERVIEW – PEOPLE

English

First-tier cities had a higher proportion of post-80s, while post-90s and post-95s gathered more in second- and third-tier cities.

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2017 CHINA MARKET OVERVIEW – INVESTMENT

English

Bonds and money market instruments, cash and bank dunning and non-standard bond assets are the main configurations of China's personal investment wealth management products.

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2017 CHINA MARKET OVERVIEW – LUXURY

English

In 2016, China’s luxury goods consumption fell to the lowest since 2009, which was mainly due to the slowdown in China’s economy. By 2025, it is expected that Chinese consumers will contribute 44% of global luxury market value, which is equivalent to the total sales volume of the US, UK, France, Italy and Japan in 2016.

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2017 CHINA MARKET OVERVIEW – THE RICH

English

Although China’s economy growth has slowed down over the past year, the number of high-net-worth people in China continued to grow at a double-digit rate, reaching 1.34 million by 2016, an increase of 10.7% over the previous year.

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