The outlook of China’s social media landscape is very promising and won’t stop growing.
Live-streaming is gaining more popularity in China, especially in small or remote cities.
Although the readership and ad spending in print media have dropped, print media will continue to play a key role in the marketing strategy.
Though China’s TV consumption and ad spending have decreased, TV is still the most important media for Chinese advertisers.
The reach rate of OOH ads was the highest among all kinds of ads in China, approaching and attracting Chinese audience every day.
In many ways, social media has changed the travel industry.
There are a number of effective tools at disposal to facilitate media buying.
Programmatic ad buying is estimated to grow faster than any other means of digital ads buying in 2017.
In advertising management, media buying mainly refers to the procurement of media inventory.
When you want to gain revenue from advertising, you should master some main models in media buying, including CPM, CPC, CPL, and CPA.