Effective Tools for Media Buying
Finally, you can try to be more creative in presenting your product to your audience with media buying. You can do lots of creative things in the online world. If a creative advertisement campaign hits the right chord of your target audience then the potential conversions of online users into customers may be very considerable.
Though media buying plays an important role in your marketing program, it’s very complicated to fully understand and implement the media buying strategy. Below are some of the common tools which can help you save time on your media buying campaign.
Ever wonder what Canadian consumers are looking for? Vividata allows you to find out. Vividata is an audience measurement tool that collects attitudes and behaviors of Canadian consumers by conducting approximately 38,000 surveys annually. Their robust database is then used to help media buyers understand their interested segments' relationship with media as well as hundreds of product and services.
ComScore helps you get the most out of your digital advertising spend. Their vast mixture of proprietary and consumer data supports the measurement of audience insights and advertising analytics by linking media and product usage with users’ viewing habits.
3. Nielsen Expenditures
How do they do it? They estimate advertising expenditure through what they refer to as "spot monitoring methodology". They also collect ad creatives in a database, giving agencies and media owners’ valuable acumen to improve ad quality.
4. Google Trends/ Think with Google
Google Trends and Think with Google are both first-rate tools for obtaining ideas, insights, and researches about digital marketing. With these tools, you’ll find a load of articles, infographics, and data visualizations that break down emerging marketing trends across industries.
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