• 15Sep

    Forms and Features of Multimedia Advertising in Internet Marketing

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    For business organizations, there is no doubt that Internet Marketing means more than a promotional channel, it is a shortcut towards successful branding and profitable operation. Therefore, for the purpose of entering the market in a steady and solid manner, a good understanding of forms and features of multimedia advertising is definitely a must for the marketers, so as to facilitate them to approach the target audience efficiently.    

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  • 13Sep

    Which Direction Shall Marketers Target at for Enhancing Mobile and Internet Advertising?

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    Mobile advertisement is no longer something new, but the trend of this field in the coming years is still there to be explored and discovered. On the basis of the current situation about mobile advertising industry, four directions in regard to the potential promotional platforms are highlighted with detailed analysis by the author, in an effort to direct the marketers to be an insightful decision-maker.    

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  • 30Jun

    How to Do Marketing in the New Era of China Mobile Advertisement

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    Vivaki China Managing Director Chen Ji believes that although mobile advertising at present is still accounted for very low proportion of Internet advertising spending, less than 10%, but...

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