How to Make Marketing Better in China-Precision Is Very Important!


1. what is the real precision marketing?

The real precision marketing is to dig and meet the needs of the user, rather than simple correlation. When pushing information based on the user’s need, the user's acceptance is the biggest, precision marketing is also achieved the purpose to the maximum extend.

In Weibo, WeChat and other social networking platforms, pushing advertising information accord with the user's interests and preferences is just the first stage of precision marketing.

And when pushing advertising information that close to people's internal demand, at this time, people may love, depend on and trust this kind of advertising. At this time really precise marketing is basically realized, because it " meet the needs of the people". However, it seems that " meet the relevant" and "meet the needs" is nothing different but a word, but it is very difficult to convert between them.

2. How to "meet the needs"

So what is the demand? Simply speaking, it's the real motivation (needs and desire) for people to buy something, see the information, or publish content on Social Web sites. For example, in depth interviews with some post 90s, when asking "in what kind of situation will you check the pushed advertising initiatively?", the majority have similar statement: "I want to buy something and just see the related advertising in my eyes".

So, if you don’t want to disturb the user, but want them to accept the pushed advertising, the best and only way is to meet their needs, and this is precisely the real meaning of Precision Marketing.


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