Six Iwom Promotion Platforms in China




If, for instance, your blog has been open for a considerable amount of time, it means that you already have a good chance to be confident enough with the first line of the SE. Blogs are straightforward and easy platforms where you can express your thoughts freely . Being mentioned by some famous bloggers is still very important; if you could make good use of  celebrities influence,  your products will surely be noticed by the public




BBS is famous as a platform where some hot news went viral. Although the examine of the news content is serious, hot topics receive here a high click rate. After making your key words on the first line of the SE, netizens could easily access the content by clicking on the link of the words, and  it naturally creates a good iwom.



Information platform


In the O2O field, information platform is the most direct way to do marketing. Compared with other shopping websites, it costs less,it's  more straightforward and can create a bound between  traditional ways of communication and internet information. Information platform  interacts with customers and through this kind of marketing, it is easy to raise the reputation of merchants.


Video websites


The importance of video websites is pivotal. Not only between video websites and traditional media, but also among the video websites on a broader scale . In the digital era, videos are more convincing and influential than texts or pictures; they can capture the attention and deliver every single detail. But making video is costly and requires professional skills, especially for companies. Many marketing videos are generated based on some classic video clips, with subtly modified subtitle or dubbing.


Q&A platform


QA websites do not go weak, but rise along with mobile Internet, like Baidu Q&A, Sousou Q&A, 360 Q&A. Such platforms are quite clear-cut for WOM marketing, as directly solve users’ problems and spread their comments. For brand owners,  website marketing would be a failure if they did not leave anything of notable importance on the QA platforms.


Portal websites


 Portal websites are relative official stages compared to other Internet platforms. A series of articles from portal websites is able to elevate their popularity, turning the recognition into reputation. For those who have earned enough WOM from the platforms we mentioned before, portal websites will help to secure the users and the marketplace at the same time.


In this Internet era, the combination of all these six ways can help you penetrate the market, seize user groups and maximize the reputation.

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