Six Iwom Promotion Platforms in China
If, for instance, your blog has been open for a considerable amount of time, it means that you already have a good chance to be confident enough with the first line of the SE. Blogs are straightforward and easy platforms where you can express your thoughts freely . Being mentioned by some famous bloggers is still very important; if you could make good use of celebrities influence, your products will surely be noticed by the public
BBS is famous as a platform where some hot news went viral. Although the examine of the news content is serious, hot topics receive here a high click rate. After making your key words on the first line of the SE, netizens could easily access the content by clicking on the link of the words, and it naturally creates a good iwom.
In the O2O field, information platform is the most direct way to do marketing. Compared with other shopping websites, it costs less,it's more straightforward and can create a bound between traditional ways of communication and internet information. Information platform interacts with customers and through this kind of marketing, it is easy to raise the reputation of merchants.
The importance of video websites is pivotal. Not only between video websites and traditional media, but also among the video websites on a broader scale . In the digital era, videos are more convincing and influential than texts or pictures; they can capture the attention and deliver every single detail. But making video is costly and requires professional skills, especially for companies. Many marketing videos are generated based on some classic video clips, with subtly modified subtitle or dubbing.
QA websites do not go weak, but rise along with mobile Internet, like Baidu Q&A, Sousou Q&A, 360 Q&A. Such platforms are quite clear-cut for WOM marketing, as directly solve users’ problems and spread their comments. For brand owners, website marketing would be a failure if they did not leave anything of notable importance on the QA platforms.
Portal websites are relative official stages compared to other Internet platforms. A series of articles from portal websites is able to elevate their popularity, turning the recognition into reputation. For those who have earned enough WOM from the platforms we mentioned before, portal websites will help to secure the users and the marketplace at the same time.
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