2016 China Market Overview - Automobile
In recent years, China was undergoing automobile market slump, with lower growth rate and price. Moreover, experts estimated that this trend would continue in next few years. Chinese government has placed great emphasis on new energy vehicle to control environmental pollution. A series of favorable policies released by the government have improved the production and sales of new energy cars.
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Revitalization of China’s Luxury Market
0 CommentsAfter a few difficult years, luxury spending in China finally starts to recover, and the luxury market is gradually getting away from the influence caused by China’s anticorruption campaign and weak consumer sentiment.
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2016 China Media Overview - Social Media
In recent years, the rapidly changing media landscape in China has shown that the revenue and market share of digital media have been expanding. Among all digital media, social media is still the most active and potential one with significant penetration; among social media platforms in China, WeChat and Sina Weibo have drawn the most attention.
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2016 China Market Overview - Cross-border Business
In terms of cross-border e-commerce, China’s total amount of exports was higher than imports in 2015, while the proportion of imports has continued to increase. China’s cross-border e-commerce mainly focused on B2B business, while the retail business has boomed, especially in cross-border import retail business.
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Current Situation and Trends of China’s TV Media Market 2017
0 CommentsThough China’s TV consumption and ad spending have decreased, TV is still the most important media for Chinese advertisers.
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Trend of OOH Advertising in China
0 CommentsThe reach rate of OOH ads was the highest among all kinds of ads in China, approaching and attracting Chinese audience every day.
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Some Useful Tips to Drive Your Cross-Border E-Commerce Business in China
0 CommentsYou should understand how to do cross-border e-commerce business in China and keep pace with its rapid development.
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How to Attract Audience by Mobile Marketing in China
0 CommentsThere are some mobile marketing tips that can help you to attract more audience in China.
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A Peek into China’s Inbound Tourism Market
0 CommentsChina's inbound tourism market grew steadily in 2015 with higher quality products and services.
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How to Build a Brand in China Market
0 CommentsMarketing in China is vital, so you need to build your brand image and brand validation for the ultimate purpose of increasing sales.
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