Target Market: Europe & North America

Purpose: City Image Branding

Platform Leveraged: BBC TV & BBC.com + Lonely Planet (Mini-site & Mini-Guide)

Brief: City image branding by leveraging the authoritative global media platforms of BBC, BBC.com and Lonely Planet, promoting Suzhou to the western travelers through TVC, customized Suzhou mini-site and mini tour guide in order to increase the global awareness of Suzhou and attract more tourists to visit Suzhou.