2015 China Overview 中国富豪市场报告
Chinese
2015 China Overview 中国富豪市场报告提供了关于中国富豪的数据，包括富豪的人数和资产等。此外该报告也展现了富豪的生活方式偏好。
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2015 China Overview 中国富豪市场报告
Summary
- 中国从09年开始，中国的富人越来越多，增幅一直较为稳定，虽然13年受到经济因素影响增长变缓，但14-15年开始又保持5%以上的增长幅度。
- 富人空闲时最爱外出旅游和游泳，近年来富裕阶层的休闲和运动方式更趋于分散化，游艇、跑步、潜水等休闲运动方式开始受到富人们的关注。
- 70%以上富豪都有收藏习惯。收藏途径方面，6成富豪自行购买和委托代理，选择拍卖行的并不多。
- 微信、微博为代表的网络社交媒体已经取代电视纸媒等传统媒体成为富豪获取信息的主要渠道，而富人们上网登录社交媒体最主要的目的是看新闻和获取资讯。
- 富人们在送礼时不但会关注奢侈品，也会关注电子产品，苹果成为2015年富豪阶层最青睐的送礼品牌，而电子产品也首次超过红酒和洋酒成为礼物的第二热门选择。
- 送给老人的礼物方面，2015年富豪们尤为青睐旅游产品和医疗产品，医疗产品的快速蹿升体现了富豪对于新兴健康养生方式的强烈追求。孩子礼物上，将近一半的富豪为孩子挑选电子产品作礼物。
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