2015 China Overview Investment Market Report


2015 China Overview Investment Market Report highlights 2015 China Investment Market status, including the scale of private and public investment, changing of investment type and the investment trend in recent years. We also study the main components of investment sources and investment preferences among the mass affluent and high-net-worth individuals.



  • In recent years, the scale of Chinese private investment has continuously increased. Financial assets, excluded cash and deposit, grew significantly. Public investment resource of rich stratum consisted of salary income, investment income, operational income and personal deposit. The most welcomed financial products among rich respondents were banking financial products, stocks and funds.
  • Due to the downturn of real estate market, about 30% of rich stratum claimed that they would gradually divestment from real estate market. Real estate investment appeared to be even more stagnant. Besides traditional residential and shops investments, the rich started to dabble in commercial real estate.
  • Among the rich, quite amount of people have great need for insurance, because they and their family hope to acquire protection through purchasing insurance. However, insurance was still not regarded as a major element in public’s asset pools. Some of the respondents feel secure in their lives and consider it profitable to invest in short-term financial assets. Other respondents had no indifference or confidence in insurance.
  • More than 50% of rich respondents indicated that they would consider to increase their financial investment in 1-2 years in the light of current domestic financial market. In terms of various industrial investments, investment enthusiasm concentrated in innovative industries and consumption services industries, which accorded with government’s policies in terms of introducing and enhancing innovative industrial development.
  • The number of high net worth (HNW) respondents who owned overseas investments has increased from 33% in 2013 to 37% in 2015. In terms of future investment planning, more than half of them claimed that they would enhance their overseas investment.
  • Different from the past, the rich respondents had more confidence in domestic investment and gradually switched their investment from overseas markets to domestic markets. Meanwhile, thanks to the overseas IPOs of domestic famous enterprises, stock markets investments have become more popular among the rich stratum.


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