2016 China Market Overview - People
English
As of the end of 2015, the proportion of 80s in the first-tier cities was much higher than that of 90s and 95s who tended to stayed in the second-tier or third-tier cities. Mobile internet had spread more to the post-90s generation than other generations, wherein more than 90% of the post-90s generation go shopping via mobile phones.
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2016 China Market Overview - People
Summary
- As of the end of 2015, the proportion of 80s in the first-tier cities was much higher than that of 90s and 95s who tended to stayed in the second-tier or third-tier cities.
- Generally, 80s earned higher income because of their longer working years. 80s were more willing to spend at their own disposal, and preferred foreign brands. They had the strongest consumption capability, especially in mother-to-child and auto products.
- 80s were still faced with the pressure of purchasing houses. In addition to salary, 80s’ income from other channels, such as financial investment, part-time jobs, business investment and rent fees, have also increased gradually.
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