2017 CHINA MEDIA OVERVIEW – MOBILE INTERNET

English

As of December 2017, the number of China's mobile Internet users reached 753 million, an increase of 57.34 million over the end of 2016. The proportion of netizens using mobile phones continues to climb to 97.5%.

Summary

In 2017, the total number of monthly active devices of China’s Mobile Internet was stable at more than 1 billion, but the year-on-year growth rate showed a declining trend month by month, which indicated that the demographic dividend was almost exhausted. China’s mobile intelligent terminal has been continuously penetrating in third-tier cities and below. Mobile Internet has been widely used.

In Dec 2017, the proportion of female mobile intelligent terminal users increased slightly to 46.8%. Moreover, China’s mobile intelligent terminal users were still dominated by young people. The proportion of users under 35 years old accounted for 69.9%. However, the proportion of users aged over 36 years old continued to rise. Mobile intelligent terminal users from Top 10 provinces of China accounted for nearly 60% of the total. Among them, Guangdong, Jiangsu, Henan have the highest proportion of users.

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