2017 CHINA MEDIA OVERVIEW – MOBILE INTERNET
As of December 2017, the number of China's mobile Internet users reached 753 million, an increase of 57.34 million over the end of 2016. The proportion of netizens using mobile phones continues to climb to 97.5%.
In 2017, the total number of monthly active devices of China’s Mobile Internet was stable at more than 1 billion, but the year-on-year growth rate showed a declining trend month by month, which indicated that the demographic dividend was almost exhausted. China’s mobile intelligent terminal has been continuously penetrating in third-tier cities and below. Mobile Internet has been widely used.
In Dec 2017, the proportion of female mobile intelligent terminal users increased slightly to 46.8%. Moreover, China’s mobile intelligent terminal users were still dominated by young people. The proportion of users under 35 years old accounted for 69.9%. However, the proportion of users aged over 36 years old continued to rise. Mobile intelligent terminal users from Top 10 provinces of China accounted for nearly 60% of the total. Among them, Guangdong, Jiangsu, Henan have the highest proportion of users.
China Marketing Agency
China All-media Marketing
Beyond Summits Ltd is a leading all-media China marketing agency, offering one-stop total marketing solutions.
CROSS-BORDER MARKETING & GLOBAL MARKETING
Helping you connect your brands with international consumers & clients.
CHINA DIGITAL MARKETING, SOCIAL MARKETING & MOBILE MARKETING
We’re a leading digital, social and mobile marketing agency in China.
CHINA ADVERTISING & MEDIA BUYING
As the leading advertising agency, offering professional services of global media buying, advertising creative and production.
DESTINATION MARKETING & DESTINATION BRANDING
Providing professional services of destination marketing & branding to both international and China domestic destinations
We offer MICE services from venue finding, hotel accommodation to the complete management of your event.
Event & PR
We offer comprehensive services of online and offline event, EPR and TPR.
China Marketing Consultant
Providing Chinese consumer insight, China market research and China marketing strategy consulting services