Introduction of Marketing Strategies in China
- In recent 5 years, global economic situation became worse, meanwhile China’s GDP growth fell from 18.5% to 6.4%.
- The proportion of service industry in China’s GDP increased in 2015, taking more than half share. It was marked as a new phase of China’s economy and social development, meaning that China’s industrial structure and consumption structure have upgraded to a new level.
- With the rapid development of Chinese economy and acceleration of economic globalization, China market has become the apple in the eyes of global marketers. Most foreign enterprises not only position China as a manufacturing place but also the world’s largest market, hence with no intention to withdraw their investment in China.
- With its massive population and staggering business opportunities, China attracts a large sum of investment from a lot of foreign companies. The utilization of China’s foreign direct investment reached the highest at $126.3 billion in 2015, along with optimized industrial structure.
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