• 27Jul

    Know More About Your Customers: China Social Media can do Great Help

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    To success in China digital marketing, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc

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  • 11Jul

    Digital Marketing, A Key to Cross-Border Business

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    Nowadays, increasingly more brands are looking for the opportunities to globally promote their products and services as well as to better establish their business reputation and corporate images.

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  • 15Jan

    Nine Keywords for the PR Industry in 2016

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    This article includes nine of representative keywords, and the changes that these trends will have on PR marketing professionals. These keywords are: relevance, socialized 2B, secularized 2C, clear positioning, cross-border, media 'BAT', international, entrepreneurial spirit, rational insight and emotive expression.

    Tags: PR
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  • 06Sep

    China Distributor Agreements: A Relatively Easy Way to Sell Your Products into China

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    For most American SMEs, getting their products into China and then marketing, selling and delivering them is a difficult and massive task. Using an experienced Chinese distributor or distributors is oftentimes the best way for these companies to accomplish these things.  

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