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Building Segments for Digital Marketing
0 CommentsSmart segments and personas are wingmen in the flight toward personalized customer experiences and precise media and content targeting. Customers increasingly expect a personalized experience, yet many marketers feel their segmentation skills are lacking. They struggle to define realistic goals and build a useful data model to support segmentation and personas. It can be challenging for the business analyst to know which statistical approach to use, since there are so many options.
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Aging-people Meet New Media, What Would Happen?
0 CommentsIn recent years, More and More aging-people learned to connect kids through WeChat, showing their travel photos in friends circle, even ordering taxi on APP. They have greatly interests in social connect, reading or shopping.
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How do You Play the Role of Your Brand?
0 CommentsNowadays, brands like to build brand-personification on social media platforms. But What’s brand-personification and how to shape it? Please follow me.
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New-Media: the Media Which Talks with the New Generation
0 CommentsDifferent people have different view about the definition of new media, the general answer for new media are new platforms or channels. But the traditional media practitioners have superficial recognition of new media, which caused little effect for them to dealing with the impact for traditional media from new media.
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Why we choose New-Media ?
0 CommentsNowadays, we have to admit that our social life have a close connection with new medias like QQ, WeChat, Weibo and so on. It means that new media has a large scale of customers which every smart enterprisers do not want to miss. Even if you can’t succeed through the new media, you can also see it as a tool which can bring you many new friends who might help you in the future. So what are the advantages of the new media?
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How to Do All-Media Promotion?
0 CommentsNo matter for a new brand, an old brand or a famous brand, promotion is always of vital importance. We could divided it into three parts: ocean, land and sky.
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Do You Really Know Media and Marketing in Digital Era
0 CommentsNow we have come into digital era, the decision-making procedure of consumers has also changed. But it does not mean that the traditional way has been out of date. We believe it means the traditional media should play its new role along with new media in this digital era.
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Alipay VS WeChat-How Does Alipay Overturn the World Through Scenario-based Payment
0 CommentsIn the middle of this week, the latest update of Alipay shocked everyone in China mobile payment community. In this update, Alipay released two critical function modules, merchants and social. People believe that it has combined all three keys of mobile Internet: social, payment and O2O.
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QQ Public Platform Will Change Your China Marketing Strategy
0 CommentsIt is said that QQ, the dominating instant message application in China, is going to release its own public account platform. Since almost everyone in China has a QQ account, people believe there will be a huge opportunity coming with the QQ public account platform. However......
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