• 10Aug

    Is Occasion Marketing Really That Important in Brand Promotion?

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    Nowadays we are living in an era of chasing hot spots. Brands always promote their products with occasion marketing strategy and People are enthusiastically enjoying it as well. However, I was wondering: Is occasion marketing really so important when it comes to brand marketing? 

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  • 09Aug

    How Does Fans Economy Change Products?

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    Many people such as superstars, personages and political figures have a lot of loyalty fans. Now the author prefers to take communities and fans as a social capital produced by internet, which includes brand values but has more value than brand itself, and, obviously, it will change the cost structure of products.

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  • 04Aug

    How to Do Marketing Under the Big Data Area

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    Nowadays, we all feel that the big data area is coming, but this is only a hazy feeling. For marketers, how to reflect the marketing management value, how to realize marketing innovation, are the questions deserve their notices. At least you can pay attention to the follow contents. 

    Tags: Marketing
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  • 02Aug

    15 Mind-Blowing Stats About Content Marketing

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    We've all been to marketing conferences where at least one executive gets on stage and declares, "Content is king." For good reason. The industry is finally at a point where every marketer understands the value of great content.

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  • 28Jul

    Six Iwom Promotion Platforms in China

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    It is widely known that that there are many ways of Iwom in China, so here, I will tell you the most helpful and popular six platforms for your reference.

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  • 28Jul

    Key Research Insights For B2B Marketers

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    Earlier this year, Econsultancy and Adobe surveyed more than 800 global B2B digital marketing professionals in order to understand the key priorities, trends, and challenges for B2B digital marketing. Those results have been gathered in “B2B Digital Trends 2015” giving marketers an unprecedented look at the unique characteristics of B2B vs. B2C and provides insights into variations among the largest subsectors within B2B.

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  • 26Jul

    Aggregation Theory

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    The value chain for any given consumer market is divided into three parts: suppliers, distributors, and consumers/users. The best way to make outsize profits in any of these markets is to either gain a horizontal monopoly in one of the three parts or to integrate two of the parts such that you have a competitive advantage in delivering a vertical solution.

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  • 26Jul

    Don't Neglect the Brand Community in the Process of Marketing

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    No matter online or offline, the comments of loyal consumers are powerful tools for promoting the brand. So, it is important to build your own brand community which is consisted of many loyal customers.

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  • 23Jul

    Building Segments for Digital Marketing

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    Smart segments and personas are wingmen in the flight toward personalized customer experiences and precise media and content targeting. Customers increasingly expect a personalized experience, yet many marketers feel their segmentation skills are lacking. They struggle to define realistic goals and build a useful data model to support segmentation and personas. It can be challenging for the business analyst to know which statistical approach to use, since there are so many options.

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