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Valuable Insights on How To Succeed in Marketing
0 CommentsWhat kind of understanding do we exactly need to guarantee successful marketing outcomes? Insights are defined as viewpoints obtained through digging in customers potential requirements, which are similar, but not same, as market research. Knowing your customers doesn’t mean that you can persuade them to purchase your products. This article attempts to offer some guidance to marketers and related professionals by suggesting four insights from classical cases studies.
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The Boom of News Feeds Ads in a Mobile Marketing Era
0 CommentsThe mobile Internet era has brought a totally new marketing environment, which makes it increasingly difficult for advertisers to acquire a high ROI.
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7 Steps for a Successful Content Marketing
0 CommentsBy providing valuable and relevant content to address users’ concerns, you can activate a viral marketing and gradually foster the audience’s trust and loyalty towards brands.
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Understanding Consumer Psychology Helps to Dominate the Market
0 CommentsNowadays, business owners often make a mistake: they target consumers according to subjective thinking instead of knowing their customers based on market researches. From the perspective of consumer psychology, consuming behaviors are actually determined by consumption value, self-experience, lifestyle, social culture and other relevant factors.
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Understand Content-driven Business
0 CommentsWhat is content? The following is the answer given by website owners 10 years ago, “Content combined with external links is at the heart of marketing”. If we follow this pivotal concept, SEO’s results would be maximized and the content we are referring to includes websites’ content, which mostly consists of words and texts.
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Social Media Is Transforming Festival Retail
0 CommentsIn the retail market, the evolution of social platforms is closely related to mobile phone trends and E-business. Data from Custora shows mobile traffic of E-business websites reached 37%, with an increase of 3% over the past 4 years.
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Content Marketing: How to Tell an Unforgettable Story
0 CommentsA master said: the essence of content marketing is to create bluffer. The content you generate, no matter whether it’s high quality or not, should be transmitted and shared by all means. When someone finishes reading your story and with skepticism shows no interest to take a second look at it, do you feel frustrated?
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Tips About Tencent Social Ad
0 CommentsOn October 23, 2015, Tencent「Internet+Marketing」forum was held in Chongqing, with attendees from Tencent senior management, including Tang Daosheng(EVP), Lin Jinghua(Vice President), Luo Zheng( Ad GM). The forum focused on the discussion about digital marketing trends, pain points as well as solutions. The general agreement converged on the fact that social ad will lead trends in digital marketing in the coming years.
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How Can We Succeed in Marketing Without Sufficient Funds and Resources
0 CommentsNowadays, the costs of a marketing strategy do not necessarily guarantee its successful outcome. Therefore, economic investments on a determined campaign do not promise an effective boost in sales or customers’ satisfaction. Branding through enormous capital resources is no longer a transmission strategy that fits the current Internet era, neither can its practical results be tested.
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Tencent Social Ad Announces New Trends in Ads’ Production
0 CommentsTencent Global Partners has always enjoyed a strong reputation as been one of the leading agencies in digital marketing; its last announcement did nothing but confirm such statement. 3 DMP functions will be added to Tencent Social Ad, so as not only to enhance the efficiency of marketing but also to make the company one to look up to in the coming years.
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