4 Major Trends in Family Travel


Multigenerational trips

In fact, many multigenerational trips are motivated by a family milestone, like a birthday, an anniversary or graduation. There comes a huge potential market for luxury brands and tour operators to provide memorable and relaxing experiences for families. To attract the family traveler, accommodations need to be more family friendly, with multiple bathrooms, seamless handicap accessibility, and smart activities in place for all ages to enjoy together.

Multiple families travel together

Parents are connecting with friends to go on a vacation together with their children. With a growing emphasis on providing children with memorable experiences, the trend that multiple families travelled together shows no sign of slowing down.

An emphasis on experience

From backcountry challenges to walking tours in historic sites, the trend towards a meaningful and memorable experience continues. To get young adventurers and their parents inspired, more travel brands are offering personalized and diversified experiences with different themes for travellers to pick from.

Cruises will cater to families

Instead of catering to well-off retirees before, river cruises today are welcoming more families with their small and intimate ships. In addition, cruise operators have extended time in port for family to have an exploration on the land and travel across a continent without touching a suitcase. Plus, river cruises allow travelers to explore tucked-away destinations and enjoy immersive experiences ashore. Venerable river cruise line AmaWaterways has partnered with Adventures by Disney to develop multiple itineraries customized for families.

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